Oh dear, dear. I mean, what? Don't you think you are trivialising, not to mention commercialising, things?
Ah, but you have an argument. To wit: 'In the book, Adorno notes that “we live in the society we criticize.” Furthermore, in the twenty-first century, we also tweet in the society we criticize. Thus to launch the book, we are pleased to announce a brand-new twitter competition challenging you to tweet a #manifesto for a communism for the twenty-first century.' What kind of an inference is that, though? I also take baths within the society I criticise (well, for a certain sense of 'within'); so should we have a communist bathing competition? Perhaps you can spell out what you mean.