Occupy the Media—and the Message


In a new article for The Nation, Occupy! co-editor Astra Taylor discusses the challenges faced by Occupy Wall Street in harnessing both mainstream media and social networking sites to disseminate information about itself, further complicated by the principles of transparency that undergird the movement. Reflecting on the initial success of "savvy social media use and name-brand coverage," she notes:

But now, as Occupy endeavors to find its footing in a post-encampment phase, it may need a new approach. The limitations of social media and the downside of total transparency are revealing themselves just as mainstream media attention is waning. If Occupy doesn’t become more strategic about the images and messages it projects, the movement may be left talking to itself.

Visit The Nation to read the article in full.

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