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Cybernetic Circulation Complex:Big Tech and Planetary Crisis
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An anti-capitalist guide to breaking the power of Big Tech
Big Tech firms dominate the global economy. But what value do they actually produce? In this brilliant survey of global tech economy, Nick Dyer-Witheford and Alessandra Mularoni argue that the role of firms like Amazon and Google, Palantir and Uber, is in the automation of circulation. By applying digital technologies to processes of market exchange—everything from advertising and shopping, to logistics and financial services—Big Tech aims to subject these activities to the level of control and predictability that capital has secured in industrial production.
But there is a way out of the multiple crises that Big Tech has helped precipitate. If we are to break their grip on the global economy then it’ll take more than just antitrust legislation or reducing individual time online. By understanding the central role Big Tech plays in contemporary capitalism, Dyer-Witheford and Mularoni argue that what is required instead is a new, ambitious and comprehensive program of democratic collective planning that can move us beyond capitalism. Cybernetic Circulation Complex offers not only a compelling analysis of the power of Big Tech and their role in our current global crises, but a roadmap for a new form of life: biocommunism, a digital degrowth that can help us steer between the double boundaries of ecological sustainability and equitable social development.
Reviews
Techno-feudalism is obsolete. The future is digital degrowth. This book proves it.
Demonstrates the productivity of Marx's core concepts when applied in a creative way to the evidence of the present. An indispensable guide to the powers we now confront and the path towards a just and sustainable future.
In the crowded field of Big Tech criticism, Cybernetic Circulation Complex stands out, offering an indispensable guide to the conflicts, contradictions, and asymmetrical power that define the present moment. Dyer-Witheford and Mularoni revise and amplify Marx’s concept of circulation, casting new light both on the evolution of the techno-capitalist complex and the emancipatory potential of digital degrowth in our collective struggle to stave off economic, ecological, and military chaos.
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A profoundly useful and important contribution to the our understanding of the political economy of Big Tech, and the changing shape of contemporary capitalism. Offering new insights into the relationship between accumulation, circulation and digital communication technologies, this book gets to the heart of the relationship between digital innovation and intensifying exploitation on a global scale.