9781844678532 in broad daylight

In Broad Daylight: Movies and Spectators After the Cinema

The metamorphosis of the spectator and the arts in the age of YouTube.
From plasma screens to smartphones, today moving images are everywhere. How have films adapted to this new environment? And how has the experience of the spectator changed because of this proliferation? In Broad Daylight investigates one of the decisive shifts in the history of Western aesthetics, exploring the metamorphosis of films in the age of individual media, when the public is increasingly free but also increasingly resistant to the emotive force of the pictures flashing around us. Moving deftly from philosophy of mind to film theory, from architectural practice to ethics, from Leon Battista Alberti to Orson Welles, Gabriele Pedullà examines the revolution that is reshaping the entire system of the arts and creativity in all its manifestations.

Hardback, 182 pages

ISBN: 9781844678532

June 2012

$24.95 / £14.99 / $26.50CAN

Other Editions

Ebook, 256 pages

ISBN: 9781844679195

June 2012

$11.99

Reviews

  • “Charming and highly readable…the book is well observed and gives a concise sense of what may be at stake in the current technological transformations of film viewing.”
  • “Insights abound, and the author’s facility with so many different disciplines—from ancient Greek philosophy to 20th century semiotics—will ensure that casual filmgoers and academics alike find something salient to ponder in Pedullà’s treatise.”
  • “Technical reproducibility of the work of art and anatomy of the society of the spectacle: Pedullà’s book is the first to take a real step forward from the analyses of Walter Benjamin and Guy Debord.”
  • “A welcome shift in focus … A compelling archeology of the darkened spectatorial space, ranging back to Greek antiquity and the Renaissance.”
  • “A novel film theory … Thanks to the reasoned revelations of Pedullà we see just how challenged—if not endangered—audiovision has become in the century before us.”
  • “A surprising journey between present and past, theory and history, places and narratives, Pedullà’s book casts new light (daylight?) to show where post-cinema stands today.”
  • “Fascinating … A lucid analysis that considers everybody, from the pure cinephile to the household consumer, to understand who we were, who we are today, and above all where we are likely to end up.”
  • “An intelligent and penetrating book.”
  • “A courageous book, which through an exacting analysis demolishes the fetishism of the work of art.”
  • “A book both lovely and useful … an example of engaged criticism that aims to explode the inveterate stereotypes of cinephilia.”
  • “A Copernican Revolution.”
  • “Going to the cinema used to be the only way you could watch a film. Now you can do it anywhere. Pedullà's interesting little book announces that the age of the cinema theatre as the form's primary "aesthetic device" is over.”
  • “[Pedulla's] concise, surprising essay… is worked up to via a careful engagement with Stanley Cavell on tragedy and Serge Daney on the question of the ethical position available to the post-cinematic viewer.”

Blog

  • Gabriele Pedullà’s In Broad Daylight reviewed in Publisher's Weekly and Spectrum Culture

    Gabriele Pedullà’s In Broad Daylight: Movies and Spectators After the Cinema has recently received glowing reviews in Publisher's Weekly and Spectrum Culture.

    Publisher's Weekly writes of Pedullà’s charting of the transition from a communal cinema experience to a lone individual's dark room and monitor glare:

    As with so much else, technological innovations have had unintended consequences in this realm, as making films readily available on the small screen affects, inter alia, the experience of viewing them (movies shown on TVs literally run at a higher frames-per-second rate than they do on the big screen). What was once a communal experience in a darkened theater that shut out the outside world is now often a solitary one undertaken while multitasking at home....Insights abound, and the author’s facility with so many different disciplines--from ancient Greek philosophy to 20th century semiotics--will ensure that casual filmgoers and academics alike find something salient to ponder in Pedullà’s treatise.

    At Spectrum Culture, Jesse Cataldo appends this with recognition of Pedullà’s accessible application of theory:

    While some passages get into knotty post-structural theory, referencing Baudrillard and Lacan, nothing feels beyond the comprehension of the layman. Pedulla is good at building a lucid path toward complex notions, and his best ideas feel earned because he sets them up so well. Some of these have to do with the hypnotic power of television, building off Serge Daney’s seminal ‘80s TV criticism to great effect. Pedulla posits that movie theaters swallow viewers up, holding them prisoner, an effect that eventually results in a kind of Stockholm Syndrome empathy with the characters onscreen.

    Visit Publisher's Weekly and Spectrum Culture to read the reviews in full.

  • Gabriele Pedullà’s In Broad Daylight reviewed in Sight & Sound and the Guardian

    Gabriele Pedullà’s In Broad Daylight: Movies and Spectators After the Cinema has been reviewed recently in both the Guardian and international film magazine, Sight & Sound.

    In his Non-fiction roundup, the Guardian’s Steven Poole sets the scene:

    Going to the cinema used to be the only way you could watch a film. Now you can do it anywhere. Pedullà's interesting little book announces that the age of the cinema theatre as the form's primary "aesthetic device" is over.

    Our age, Pedullà fears, has lost touch with the "tragic", and we are reduced to "docile consumers of à la carte emotions".

    Continue Reading

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