In modern Britain, the working class has become an object of fear and ridicule. From Little Britain's Vicky Pollard to the demonization of Jade Goody, media and politicians alike dismiss as feckless, criminalized and ignorant a vast, underprivileged swathe of society whose members have become stereotyped by one, hate-filled word: chavs.
In this acclaimed investigation, Owen Jones explores how the working class has gone from "salt of the earth" to "scum of the earth." Exposing the ignorance and prejudice at the heart of the chav caricature, he portrays a far more complex reality. The chav stereotype, he argues, is used by governments as a convenient figleaf to avoid genuine engagement with social and economic problems and to justify widening inequality. Based on a wealth of original research, Chavs is a damning indictment of the media and political establishment and an illuminating, disturbing portrait of inequality and class hatred in modern Britain. This updated edition includes a new chapter exploring the causes and consequences of the UK riots in the summer of 2011.
Paperback, 320 pages
ISBN: 9781844678648
May 2012
$19.95 / £9.99 / $25.00CAN
Paperback, 256 pages
ISBN: 9781844676965
July 2011
$23.95 / £14.99 / $30.00CAN

The demonization of the working class cannot be understood without looking back at the Thatcherite experiment of the 1980s that forged the society we live in today […]
To understand Thatcherism’s attitude to working-class Britain, it is important to start by looking at Thatcher herself. Some of her warmest admirers have often been at pains to portray her—wrongly—as a person of humble origins. As the staunchly Thatcherite Tory MP David Davis told me: ‘Margaret was always a bit more middle class than she made out.’ It is almost a cliché to describe her as a grocer’s daughter, but it was this that coloured her entire political outlook.
Growing up in the Lincolnshire market town of Grantham, her father had instilled in her a deep commitment to what could be called lowermiddle- class values: individual self-enrichment and enterprise, and an instinctive hostility to collective action. Her biographer, Hugo Young, noted that she had little if any contact with working-class people, let alone the trade union movement.
Her attitudes were undoubtedly cemented when in 1951 she married a wealthy businessman, Denis Thatcher, who believed that trade unions should be banned altogether. She surrounded herself with men from privileged backgrounds. In her first Cabinet, 88 per cent of ministers were former public school students, 71 per cent were company directors and 14 per cent were large landowners. No wonder, then, that one of her Cabinet ministers told a journalist just before the 1979 election: ‘She is still basically a Finchley lady…She regards the working class as idle, deceitful, inferior and bloody-minded.’
If Thatcher had one aim, it was to stop us thinking in terms of class. ‘Class is a Communist concept,’ she would later write. ‘It groups people as bundles and sets them against one another.’ She wanted to erase the idea that people could better their lives by collective action, rather than by individual self-improvement: that is, ‘pulling yourself up by your bootstraps’. Just months after her election victory in 1979, she had intended to spell this out to the country in stark terms.

In the UK this month austerity has revealed itself to be in the mode of naked class war. Monday began with welfare reforms, the introduction of the notorious bedroom tax and reductions in the access to Legal Aid. These attacks will be followed in the coming weeks by the replacing of disability living allowance with a personal independence payment policed by Atos, the reduction in the 50p tax rate (providing tax cuts to the rich) and the introduction of the controversial Universal Credit scheme. Combined with other aspects of late capitalism (from food prices to housing shortages) the reality of life in austerity Britain is uglier than it has been for some time.
With textbook ideological manoeuvring these assaults have been accompanied by a rhetoric designed to divide the working classes between “workers and shirkers.” To the chorus of the right wing press, statements, such as this one by Liam Fox or this from Iain Duncan Smith, ultimately aim to crush the possibility of an organized resistance. Most revealing this week has been efforts by the right wing to frame the horrific Philpott manslaughter as a result of ‘benefit dependency.’ Almost beyond belief, this story’s beginnings in the Daily Mail and right wing blogs were reinforced yesterday with this statement from the grubbiest man on earth: Chancellor of the Exchequer George Osborne.
With the global economy in a protracted crisis, and workers around the world burdened by joblessness, debt and stagnant incomes, Marx's biting critique of capitalism — that the system is inherently unjust and self-destructive — cannot be so easily dismissed. Marx theorized that the capitalist system would inevitably impoverish the masses as the world's wealth became concentrated in the hands of a greedy few, causing economic crises and heightened conflict between the rich and working classes. "Accumulation of wealth at one pole is at the same time accumulation of misery, agony of toil, slavery, ignorance, brutality, mental degradation, at the opposite pole," Marx wrote.
A growing dossier of evidence suggests that he may have been right.
Owen Jones LIVE on Chavs: The Demonization of the Working Class