Recent years have seen the convergence of new work practices in the academy. From the smile or die ethos which has migrated from the service sector, to "passionate work" and the expectation that you should not only love your job but that you should take it wherever you go. In this essay, Angela McRobbie asks how we can resist these trends in the neoliberal university, and what the radical pedagogical practices of Stuart Hall and the Centre for Contemporary Cultural Studies can teach us about living and working differently.