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The New Prophets of Capital

A deft and caustic takedown of the new prophets of profit, from Bill Gates to Oprah

As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.

Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet; Oprah Winfrey urging us to find solutions to poverty and alienation within ourselves; and Bill and Melinda Gates offering the generosity of the 1 percent as the answer to a persistent, systemic inequality. The new prophets of capital buttress an exploitative system, even as the cracks grow more visible.

Reviews

  • “Wry and adroit.”
  • “A highly original and fascinating exploration of what we might think of as ‘changeless change’—the kind of innovation that simultaneously upends current practices and studiously protects existing wealth and power inequities. Through four well-chosen and emblematic case studies, Aschoff tackles this slippery subject with confidence and subtlety, providing readers with key intellectual tools to separate fact from fiction.”
  • “Nicole Aschoff expertly dissects the magical thinking behind America’s idolatry of the invisible hand. In a series of lively and closely argued case studies, she lets readers see the threadbare state of our rationales for the market’s uncontested sovereignty. And just as impressively, she urges us not to be daunted by the challenges ahead.”
  • “Nicole Aschoff has skewered the high priests and priestesses of our most unshakable religion: capitalism. Anyone persuading you to ‘lean in,’ engage in ‘conscious capitalism’ or admire philanthropists will be (rightfully) upset by Aschoff’s takedown of some of the big-name ‘ethical capitalists’ of our era: Sheryl Sandberg, Bill Gates, Whole Foods’ John Mackey. Aschoff takes apart the platitudes of liberal capitalism and offers a solid set of alternatives that stress the collective over the individual, people over profit, and real narratives over cover stories.”
  • The New Prophets of Capital is intellectually serious without succumbing to critical jargon, and Aschoff makes her points both thoughtfully and rigorously.”
  • “Straightforward, concise and impressive”

Blog

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    May 1st marks International Workers' Day, a festival of working-class self-organization stretching back over 130 years. It was originally inaugurated to commemorate the Haymarket Massacre of 1886 in Chicago, where a bomb thrown during a worker's strike kicked off a period of anti-labor hysteria.

    May Day 2015 in London saw a rally of trade unions, migrant workers & London’s many communities and other organisations finishing in Trafalgar Square. 2016 demos include speakers such as Yannis Gourtsoyhannia (from the Junior Doctor’s dispute), Christine Blower (the General Secretary of the National Union of Teachers, to talk about the government’s attacks on education), Frances O'Grady (TUC General Secretary), Jeremy Corbyn, and John McDonnell. See the full details here!

    In New York there's a rally and march in Union Square on Sunday starting at noon, in Los Angeles there's a May Day March and Bernie Sanders rally on Saturday starting at 3pm, and in Oakland there's a rally at the Fruitvale Bart starting at noon. See an incomplete list of May Day activities here.

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    Includes free shipping (worldwide) and free bundled ebook!

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