The abundance of commodities indiscriminately consumed is becoming calamitous. It makes it impossible to find one's way, and just as in a gigantic department store one looks out for a guide, the population wedged between wares await their leader.
The culture industry not so much adapts to the reactions of its customers as it counterfeits them. It drills them in their attitudes by behaving as if it were itself a customer.
Truly terrifying are the sleepless nights when time seems to contract and run fruitlessly through our hands. But what is revealed in such contraction of the hours is the reverse of time fulfilled.
